-Links to social media due to target demographic of a younger audience.
-'Sign up now' is a call to action which can encourage audience interaction.
-Flowers are often associated with a pleasant scent so including these will make people think that while they are wearing the perfume they will smell as nice as a flower.
-'#SOLexclusives' appeals to the digital narrative and again can influence audience interaction
-Images of students seemingly enjoying school will encourage potential students to choose SHSG as the school for them.
-Image of student walking into the door of the 6th form building connotes the idea that 6th form is a time for are beginnings and the start of a new journey.
-Serif font to reinforce the sense of prestige that comes along with attending a grammar school.
-Students walking through the school together portrays the school as welcoming, showing how students a;; get along with one another.
-Used bright colours to reinforce the brands ethos -Links to social media due to target demographic of a younger audience. -'Sign up ...
