MUSIC VIDEO-THEORIES

Goodwins theory: 

 Analyses conventions of music videos suggesting that genre conventions, lyrics and visuals, music, close ups, motifs and intertextual references are all key elements of music videos.

Richard dyers theory:

Stars are constructed images represented across media texts. However many stars are relatable to audiences , making videos they appear in more relatable.

The Man:

Richard Dyer:

The man in the video includes many stereotypical scenarios. One being a man on the train , man spreading and smoking, making women feel uncomfortable. This therefore makes the video relatable for many viewers who are likely to have experienced this.

Goodwin: 

There are many intertextual references used throughout the video. One being the poster of a scooter crossed out. This is a direct reference to Scooter Braun who wouldn't let Taylor swift own her masters.

 

MUSIC TIMELINE

 

THE BIG ISSUE COVER

I chose to have chris Martin as the main focus of my cover as he has a shared ideology with the big issue in that he openly supports various charities.

It is also conventional for the covers to include elite persons which Chris Martin very much is.

SOLDEJANERIRO ADD

 

-Used bright colours to reinforce the brands ethos 

-Links to social media due to target demographic of a younger audience.

-'Sign up now' is a call to action which can encourage audience interaction.

-Flowers are often associated with a pleasant scent so including these will make people think that while they are wearing the perfume they will smell as nice as a flower.

-'#SOLexclusives' appeals to the digital narrative and again can influence audience interaction

SHSG advert

 -Used a limited but cohesive colour palette of green, white and red to aline with the schools uniform.

-Images of students seemingly enjoying school will encourage potential students to choose SHSG as the school for them.

-Image of student walking into the door of the 6th form building connotes the idea that 6th form is a time for are beginnings and the start of a new journey.

-Serif font to reinforce the sense of prestige that comes along with attending a grammar school.

-Students walking through the school together portrays the school as welcoming, showing how students a;; get along with one another.