Youtube analysis
Mental Health
Evie’s six-month withdrawal from everyday life represents anxious or depressive coping mechanisms, but the trailer avoids pathologising her.
Instead of displaying mental illness as dangerous or dramatic, it uses a gentle, empathetic depiction, positioning her interior world as creative.
The garage “film club” becomes a metaphor for escapism and self-protection.
Friendship & Relationships
The central relationship between Evie and Noa is framed as emotionally intimate yet ambiguous, challenging the traditional binary of “friends” vs “romantic partners.”
The introduction of Noa’s new job (and potential move away) creates tension that reflects modern anxieties about change and the way adult friendships are destabilised by life transitions.
Family Dynamics
Evie’s family — a single mother, sister, and boyfriend — are represented as ordinary, caring but imperfect, reflecting realist British drama traditions.
Their presence contrasts with the fantastical escapism of the film club, suggesting a tension between reality and imagination.
Media Magazine Article
In summary the article recognises how society does not leave individuals to work out the medium of print for themselves. This could link to Steve Neale's reception theory in that print is targeted at a certain audience so may only be appreciated and interpreted by the dominant readers. The article also covers how everyone must use media whether they are able to or not. This highlights the importance of websites as it is a way for audiences to be targeted.
Shelter film
https://www.youtube.com/watch?v=UDHzRSCcb7A
- I chose this film as it is very relevant of the time and reflects the zeitgeist. This is because many unfortunate people are likely to be experiencing something similar to the young boy and his mother during the winter months.
- The young boy seems to initially be enjoying himself at school, singing all day. This then changes when he arrives home and it becomes apparent that the song he has been singing is one that he has heard while his mum has been on hold attempting to get help.
- Empathy and concern for others’ suffering: By showing — or describing — the reality of homelessness and the trauma families face, the video invites viewers to understand and empathise with people in vulnerable situations. That emotional connection is a core driver of prosocial behaviour: people are often motivated to help when they feel empathy.
- Altruistic motivation (help without direct personal gain): Viewers who donate or support likely do so not for financial benefit or recognition, but out of a desire to help — to ensure that families have a safe home and children don’t go homeless over Christmas. That matches the definition of altruism: acting to benefit others without expectation of reward.
- Collective social solidarity: The video promotes a sense of community and shared moral responsibility: “no family should face homelessness alone.” That message helps reinforce social norms that caring for others — especially the vulnerable — is a shared social duty.
- Mobilising a social support response: The ask for donations — and potentially volunteering or spreading the message — channels individual concern into concrete action that benefits others. That is a classic form of prosocial behaviour: giving time, resources or attention to help those in need.
- The media does not mirror real world events but produces an edited version.
- Stereotypes are used by media producers to create instant characterisation
- Stereotypes reduce social groups ti a few key traits or visual cues and suggest that those groups are naturally inclines towards a specific set of negative behaviours.
- Social groups can internalise the behaviours inferred by stereotypes
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