Magazine - Initial thoughts
- One magazine focused on he fitness/sports side of health. This one will include a photo of just one person
- Other cover focused more on wellbeing. This one will include two people on the cover from different demographics (Ethnicity/Gender).
- Both will be quite sophisticated with a clear colour palette throughout.
MindMap
Audience research:
- Define the Audience (from the brief)
The target audience is:
- Age: (16–25)
- Gender: (primarily female)
- Interests: (Health, Sport, Being active)
- Socio-economic group: (students, young professionals)
This audience is likely to be digitally active, highly influenced by trends, and engaged with visual content.
- Audience Profile
A typical member of this audience might be:
- A student or young adult
- Uses social media daily (e.g. TikTok, Instagram)
- Values identity, trends, and self-expression
- Enjoys content that is:
- visually appealing
- fast-paced
- relatable
They prefer brands that feel authentic and modern
- Engagement with Popular Culture
This demographic typically engages with:
- Social media trends (viral challenges, influencers)
- Music culture (chart music, streaming platforms)
- Fashion trends (streetwear, fast fashion)
- Entertainment (Netflix, YouTube creators)
They are influenced by:
influencers
celebrities ( sports in particular )
online communities
- Engagement with the Brief (Media Product)
If WEBSITE:
- Prefers interactive and visually engaging content
- Short attention span → needs quick, clear information
- Enjoys videos, images, and clickable features
If MAGAZINE:
- Attracted to:
- bold covers
- strong headlines
- high-quality images
- Interested in content that reflects their lifestyle and interests
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