Goodwins theory:
Analyses conventions of music videos suggesting that genre conventions, lyrics and visuals, music, close ups, motifs and intertextual references are all key elements of music videos.
Richard dyers theory:
Stars are constructed images represented across media texts. However many stars are relatable to audiences , making videos they appear in more relatable.
The Man:
Richard Dyer:
The man in the video includes many stereotypical scenarios. One being a man on the train , man spreading and smoking, making women feel uncomfortable. This therefore makes the video relatable for many viewers who are likely to have experienced this.
Goodwin:
There are many intertextual references used throughout the video. One being the poster of a scooter crossed out. This is a direct reference to Scooter Braun who wouldn't let Taylor swift own her masters.
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